Our next profile features a face you may not encounter every time you stop by. Marketing Manager Polly Rupp (who also happens to be the owner’s wife) is usually busy in the back room or offsite juggling all of the print and online advertising that goes on around here. The efforts of Polly and her marketing team help Paul keep up with his paperwork—and even allow him to get his hands dirty in the shop from time to time!
What is your professional history? In the 80s and 90s I worked in middle management and as an art director for an in-house art department. For the past 20 years I have been publisher and editor of a newspaper for small automotive electrical rebuilders. Most recently Paul has been calling on my media background to help build a bigger presence for New Concept Auto Service both online and in our local community.
What is your role at New Concept? My title is marketing manager. I suggest the marketing plan, develop and design work, and coordinate with my team which includes a copywriter, typesetter, printer, photographer, social media guru, webmaster, and business consultant. It takes a village to promote a business!
What’s the best thing about working at New Concept? I can tell the boss what to do!
What’s the best piece of marketing advice you can give a business owner? Make it fun! The potential customer will be more likely to remember it and less likely to pass over it.
What do you like to do on the weekend? Plant and pot flowers! Like my husband, I love to get my hands dirty. However, I prefer potting soil rather than grease beneath my fingernails.
What’s your dream car? A 1970 Oldsmobile 442 with a 400 cu. in. V8 engine!
Who is your celebrity look-alike? Jane Powell
Favorite movie? How to Train Your Dragon
Polly Rupp (right) enjoys a beautiful winter evening with her niece.