Monthly Archives: September 2011

Emotions drive parts purchasing decisions

I have learned over the last 15 years that who I decide to buy parts from simply boils down to an emotional decision. That has not always been the case. I buy all kinds of auto parts. About half come from aftermarket companies and the other half from local dealerships. When I first started in business for myself in 1994 I looked for the lowest price, best quality, and quickest service. Other things I considered were warranty, the ordering process, and payment terms. How I make the decision now is not that cut and dried. Price Price is like a funny piece of art in the middle of your coffee table. Guests look at it and ask because it’s there, then the conversation goes elsewhere. I order most all my parts online now. It is very easy to look up the part and see who has availability and price. This Internet stuff was a great idea. The accuracy of selecting the correct part is as good as the computerized catalog you have to pick from and my ability to use a mouse. The errors are ... read more

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